Securing a purchase of the Vision Pro, Apple’s groundbreaking spatial computer, stands in stark contrast to the straightforward process of acquiring an iPhone. With pre-orders for the $3,499 device commencing this Friday and the official release on February 2nd, prospective buyers will embark on a unique journey. Unlike picking a product off a shelf, Vision Pro purchasers must navigate a series of choices – from selecting bands to determining the appropriate Light Seal and even exploring prescription lens options.
Mark Gurman from Bloomberg sheds light on this process in his “Power On” newsletter, emphasizing that Apple has adopted a distinct sales strategy for this complex device. A 25-minute sophisticated video and extensive training sessions for Apple Store employees were crafted to ensure a seamless and informed customer experience.
Key Steps in the Vision Pro Purchase Process:
- Pre-orders and Demos: Vision Pro pre-orders kick off online on January 19th, and in-store demos commence on February 2nd at 8 am local time. Larger Apple Store locations will feature over a dozen demo units, with designated areas for detailed presentations.
- Face Scan and Customization: During a demo, similar to setting up Face ID on an iPhone, a customer’s face is scanned to determine the right-sized light seal, crucial for an optimal fit. Other customizable details, such as foam cushion size and band size, are also identified.
- Glasses Wearers: For those wearing glasses, each Apple Store will have a machine to scan lenses for prescription information. A wide array of lenses is available for demos, ensuring compatibility and customization.
- Demo Experience: Once the demo unit is assembled based on the customer’s preferences, they wear the headset while an Apple Store employee uses an iPad to mirror what the customer sees. The 25-minute demo showcases the Vision Pro’s capabilities, including spatial images, iPad-like functionalities, web scrolling, and immersive movie experiences.
- Creating Desire: Apple aims to leave customers yearning for more after the demo. Demo units are complemented by displays of Vision Pro spatial computers for further exploration.
- Review Process: Product reviewers undergo two in-person sessions with Apple to ensure a thorough understanding before receiving a review unit. Apple anticipates high demand initially, prompting stores to prepare for double the usual Vision Pro inventory during the launch weekend.
Reaf This : Redmi Note 13 Pro vs Motorola Edge 40 Neo: A Comprehensive Comparison
In essence, Apple has curated a meticulous and personalized experience for Vision Pro buyers, acknowledging the unique nature of this revolutionary spatial computer.
