The Marvel Cinematic Universe has just encountered its kryptonite: a box office bomb. “The Marvels,” touted as a superhero tentpole, crashed and burned, forcing Disney to take an unprecedented step: silencing the film’s international/global gross reports.
This superhero stumble is a first for Disney. Typically, box office figures are proudly displayed, even for underperforming films. But “The Marvels” proved so disastrous, with a measly $197 million international gross on a $220 million budget, that Disney opted for radio silence.
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What went wrong? Theories abound. Bob Iger, Disney CEO, blames the pandemic-era filming, claiming “The Marvels” lacked “enough executive supervision on set.” Others point to audience fatigue with superhero sequels or a lack of marketing focus.
Whatever the reason, the fallout is undeniable. “The Marvels” stands as the lowest-grossing MCU film ever, a black eye for the usually invincible franchise. This begs the question: is this a one-off stumble or a sign of cracks in the Marvel armor?
Only time will tell. But for now, one thing’s clear: even superheroes can flop, and sometimes, even Disney wants to sweep it under the rug.
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