In a surprising twist for McDonald’s enthusiasts, the beloved Snack Wrap is poised to make a triumphant return after a seven-year hiatus, according to an official company press release issued on December 6, 2023. The iconic snack will be part of the chain’s new McCrispy line, featuring McCrispy chicken tenders and an updated version of the much-missed Snack Wrap.
The revamped Snack Wrap will boast the McCrispy tender as its crispy foundation, presenting fans with a familiar yet enhanced version of the beloved menu item.
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The original Snack Wraps enveloped grilled or crispy chicken, lettuce, shredded cheese, and sauce in a soft tortilla. The news of its return has stirred excitement among devoted patrons who flooded McDonald’s social media with Snack Wrap demands during its hiatus.
Previously, McDonald’s hinted at the unlikelihood of bringing back Snack Wraps to nationwide U.S. menus, but the recent press release signals a potential change in direction. The company acknowledged the surge in demand for chicken products, aligning with its strategy to expand through billion-dollar equities, including McNuggets, McChicken, McCrispy, and McSpicy (formerly the “Crispy Chicken Sandwich”).
While the exact timeline for the Snack Wrap’s return remains undisclosed, the McCrispy line is set to launch in “nearly all markets” globally by 2025. McDonald’s Chief Global Marketing Officer and Head of New Business Ventures, Morgan Flatley, emphasized the significance of proper sequencing in product releases during an earnings call on December 6, 2023. McDonald’s aims to ensure the success of its chicken portfolio, with a meticulous approach to building and enhancing customer experiences.
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As McDonald’s continues to make strategic moves, including plans to enlarge its burgers to combat “shrink flatiron,” fans eagerly await the official return of the Snack Wrap to the iconic golden arches.
